Lawrence Biscontini, MA, will share with you secrets of the fitness industry in minutes. He will give you 5 take-away messages EACH, in the arenas of business, personal training, group fitness, and fitness management. That's a total of 20 secrets from lessons learned in over thirty years in the fitness industry. By learning both what to do and what NOT to do, you will learn from a respected name in the industry whose awards include the IDEA Instructor Inspiration Award and the most current Lifetime Achievement Award 2015 for the fitness hall of fame. Change your fitness game in a MAJOR way in ONE session. (Equipment: lecture equipment).