THE 3 LANGUAGES OF FITNESS: VERBAL, VISUAL, KINESTHETIC
Learn industry updates to the three ways we convey meaning: auditory, visual, and kinesthetic cues. Update your skills from your mouth (including things we don’t say in fitness anymore), body language, and heart to make emotional connections creating compelling communities based on all of these types of language. (Equipment: none)
THE VERBAL LANGUAGE OF FITNESS
Do you still say outdated fitness phrases like “let’s do the cool-down,” “don’t forget to breathe,” “march it out,” “if you can’t do that, here’s the modification,” and “lift those knees, people”? Learn useful, immediate verbal updates for your clients and classes to engage and compel. Drawing from his Master’s Degree in Education, update your language skills with industry standards to be current. (Equipment: none)
THE VISUAL LANGUAGE OF FITNESS
Do you know how to maximize your body language to complement what comes out of your mouth while you teach to touch visual learners? Drawing from current standards and guidelines from sources such as American Council on Exercise and Neurolinguistic Programming, we will update our visual communicative strategies with practical skills and drills. (Equipment: none)
THE KINESTHETIC LANGUAGE OF FITNESS
Do you know how to maximize your emotive language to complement what comes out of your mouth and body language while you teach to touch kinesthetic learners? Drawing from current standards and guidelines from sources such as Neurolinguistic Programming, we will update our kinesthetic communicative strategies with practical skills and drills to create compelling, emotional connections with classes and clients. (Equipment: none)
THE SUB-WAYS OF FITNESS
Learn with this veteran presenter the two most important aspects of successful subbing. First, what does it take to create a successful experience when you walk into a room to sub a class? Second, how do you prepare your regular class for the best possible outcome when you are not there so a sub has a positive experience in your absence? You will learn what to say, what to do, and secrets of starting and finishing so that the odds of success remain on your side.
SPIRITUAL BURPEES: The Power of Perspective
A “burpee” is a movement pattern than produces high intensity, anaerobic results. Many experts agree that these patterns produce not only strength and cardiovascular benefits, but others as well, like improvements in agility and endurance. Join Lawrence for a motivational talk on the powers of engaging in powerful, life-changing “a-ha” changes in perspective that may not be comfortable to endure at the moment, but can produce far-reaching psychological, emotional, and spiritual results. (Equipment: none).
ANATOMY OF A HUG
This workshop explores the phenomenon of what happens when humans engage in physical contact with each other. From hand-shaking to hugging to massage, touch produces physiological, emotional, psychological, and spiritual change. We will examine research on what happens in the brain, body & blood, and breath when we hug, and experiment with various types of hugging. (Equipment: an open mind and heart).
CUEING TO CULTIVATE COMMUNITY
Language consistently remains the main tool of fitness professionals to use with clients and classes. Join Lawrence and his expertise from an MA in Education as he helps you know what kinds of cues create and construct versus condescend and confuse. In addition to addressing kinesthetic and visual cueing, the focus will be towards using language for positive psychology, group dynamics, and rephrasing. (Equipment: none).
CALLING ALL MIND-BODY FACILITATORS (Yoga, Pilates, and more)
Do you teach yoga or Pilates or other forms of mindful movement? Join Lawrence in this exploration of what it means to be a mind-body teacher now. You'll get ideas for your classes including starting and finishing options, some new asana, unique Pilates takes on the Classical work, and more. (Equipment: lecture equipment).
Join Lawrence for a fun take on the "speed dating" craze in which we profile your questions with raffle tickets and prizes. Lawrence will draw numbers and answer mentoring questions from you and your industry peers. Because so many of us in this industry share similar questions and concerns, hearing Lawrence answer a plethora of topics can help you learn in a variety of ways. In the last 10 minutes of the session Lawrence will choose one individual to receive free mentoring for a year, (Equipment: lecture equipment.)
20 LESSONS LEARNED, 20 SECRETS
Lawrence Biscontini, MA, will share with you secrets of the fitness industry in minutes. He will give you 5 take-away messages EACH, in the arenas of business, personal training, group fitness, and fitness management. That's a total of 20 secrets from lessons learned in over thirty years in the fitness industry. By learning both what to do and what NOT to do, you will learn from a respected name in the industry whose awards include the IDEA Instructor Inspiration Award and the most current Lifetime Achievement Award 2015 for the fitness hall of fame. Change your fitness game in a MAJOR way in ONE session. (Equipment: lecture equipment).
Lecture/Cooking Demo: MEALS & MUSINGS
Lawrence's latest book takes traditional recipes from around the world and reproduces them, both traditionally and with more healthy options. In this cooking demo session, he will demonstrate the ease of one-pot snacks and meals for busy people. Explore current trends of whole-food, raw food, slow & sustainable food, and discuss what fit people REALLY eat. From raw salads to simple meals to decadent desserts, this session is for those who love to eat and want to learn some simple, international twists on meals. This book’s profits benefit Lawrence's charity. (LECTURE) (FR5K) (Course Outline)
FIRST 5 and LAST 5: CREATING INTROS & EXITS LECTURE
Research shows (IHRSA.org) that in personal training and group fitness, clients remember the first five minutes and the last five minutes of sessions. Having polished, prepared, and professional introductions & conclusions to your personal training sessions and group fitness classes can help set you apart from your peers and even impact job security. Join Lawrence in this session in which we practice dozens of ways to make an impact in the way you start and finish your sessions, from creating pre-shows, to setting themes, using ice-breakers, making teasers, and even scripting the unique intros and exits to what YOU teach and train with your clients. (Equipment: sound system and AV for lecture setup).
(Note to Convention Organizers: this next section is best left for the last session of any convention day.)
While Lawrence isn't a fan of the term "brain-picking," this session gives you the opportunity to sit and ask Lawrence anything. Sort of an "up-close-and-personal" Oprah hour, this session allows attendees to ask Lawrence about getting started in the business, lessons he's learned, mistakes to avoid, and even how he can help YOU in your career. Lawrence's private mentoring list has a waiting list, and many are those who would welcome the opportunity to have Lawrence in a room and ask him anything for 90 minutes, so this is your chance to have him all to yourself. (Equipment: none).
SOCIAL MEDIA INTENSIVE
Social Media is THE tool for managers, personal trainers, and group fitness instructors who want to stay connected to the industry, keep their classes brimming with participants, and developing lifelong relationships with clients and classes. Join Lawrence for a theoretical exploration of the pros and cons of Facebook, Twitter, LinkedIn, Wordpress (and more!) including using social media to boost business as the newest advertising tool to draw newbies to your market. If you don't know the "3:1 rule of Facebook," the "Twitter-as-SMS view," and the reasons why vlogs have replaced blogs, this session is for you! Wherever possible,we will also do a practical demonstration of these sites, going live on the internet together with posts, tweets, retweets, and blogs!
CREAM RISES: PROMOTING EXCELLENCE AMONG INSTRUCTORS AND TRAINERS
Based on Lawrence's best selling book of the same name which is a consistent show sell-out, explore the difference between being good and great as a fitness teacher, personal trainer, and presenter. Join this ACE, Can-Fit Pro, and IDEA Award Recipient for thoughts on sharpening your instructional skills, becoming a presenter, or attracting media attention beyond what your peers do. This lecture will give you oodles of ideas on ways to improve your present career. Learn the importance of beginning and ending sessions, developing themes, retaining your clients, owning the stage, and more!
NOTE: This session can be tailored for both group fitness, pt, or both. It can either be a lecture or more integrative, experiential laboratory in space appropriate for cardiovascular and strength movements, as needed. Equipment: dataport projector (if this section chosen as a lecture only)
CAREER PATH FOR GROUP FITNESS
Today’s group fitness professional faces a plethora of exciting challenges, from getting certified, finding work, learning teaching techniques, sourcing music, moves, & choreography, and even sourcing health care. Join Lawrence for an in-depth look at specific sources available to begin, continue, and fast-track your career, gleaning dozens of tips and trends from successful fitness professionals around the globe, all in one lecture. Whether you are newly-certified or have been teaching for a while, if you want to put your finger on the pulse of the group fitness instructor’s path, this lecture will give you a portal to the world of successful group fitness instruction.
EXCELLENCE IN THREE-DIMENSIONAL CUEING
The best communicators in group fitness and personal training incorporate three-part cues often in their teaching strategies: visual, verbal, and kinesthetic. In many ways, it’s not the WHAT we teach but the HOW we teach it that makes a difference so that the widest percentage of learners achieve success, sooner! Learn and practice award-winning ways develop these skills in six easy steps to leave the workshop a better cuer than you entered, guaranteed! (Equipment: sound system and microphone; can be done as lecture or lecture-demo with space to move).
WHAT, WHEN, HOW: MAKING IT IN FITNESS
Have you recently broken into the fitness market and want to make the most out continuing education and conventions? Let a seasoned presenter show you the ropes on how to make the most out of the what to do after you get certified. Explore the value of memberships, the best way to choose (and switch) sessions at a convention to ENHANCE your career right from Monday morning from a "behind the scenes" perspective, the best way to maximize the EXPO available educational tools, and how to retain what you experience for a long time after the convention. We will go LIVE to industry websites together and explore the career path for today's new fitness professional: both group ex and pt: now that you are certified, what to do, where to go, how to find work, and why you need continuing education and specialty certificates. (Equipment: dataport projector for lecture).
PT BUSINESS JOLT: 10 Tips to Take Away
Join Lawrence as he reveals 10 ways to boost your pt business, from drumming up new clients, to selling, to marketing tools for personal trainers in a gym setting. You will get ideas for out-of-the-box, non-traditional sales ideas to get you on the path to thinking. If you want what you’ve never had, you sometimes have to do what you’ve never done. (Equipment: dataport projector and screen).
NAME YOUR GAME: CREATIVE TITLING FOR FITNESS PROFESSIONALS
Whether any given format is Cardio, Strength, Flexibility, or Fusion, the number of ways the human body can move is finite. The music, equipment, and approach may vary, but movement is movement. What does change, however, is what we call it. As professionals, we continuously strive to reinvent ourselves and our classes, and the right name can attract or reject both classes and clients. A name is advertising for your programming. Explore with Lawrence the importance of nomenclature (using language to name things) in fitness, from naming schedules, class formats, programs, specific areas of your studio, and even your own job titles on your business cards. We will also look at outrageous classes taking place around the world to inspire you. Gain the knowledge you need to develop both simplified and creative naming options. (Equipment: dataport projector)
IMPLEMENTING SECRETS OF MIND-BODY INTO YOUR PERSONAL TRAINING PRACTICE
also called: "PUTTING MIND IN THE BODY: ADDING MIND-BODY APPROACHES FOR THE PERSONAL TRAINER"
As fitness in the millennium has evolved, so, too, have the job descriptions of the personal trainer. Come examine with Lawrence the full mind-body-spirit approach to personal training and see how "softer" forms of fitness incorporated into your existing and successful personal training regime with your clients can both help you target the entire client's health profile (mind and spirit as well as body) and also increase your success. Rather than being a lecture on how to become a personal yoga or Pilates trainer, this encompassing lecture instead funnels many different aspects of mind-body for you to implement into your personal training regime tomorrow, discussing more the HOW of doing things instead of the specific WHAT you are already doing.
10 SECRETS TO WORLD-CLASS MIND-BODY PROGRAMMING
Join Lawrence Biscontini, MA, for a refreshing look at how mind-body programming should be working within your facility. We will examine programming options as if these options stood alone, and also look at the role of mind-body programming viz-a-viz traditional programming as well. Take away 10 tips for attracting press, generating untapped sources of revenue, and making your mind-body team the best in the business. (Equipment: dataport projector and screen)
TOP 10 GREENING SECRETS TO EVALUATE YOUR FACILITY
Also called "It's Easy Being Green"
What does all of this talk about ‘greening’ trends mean? What is your carbon footprint? How does this affect you as a fitness professional today and tomorrow? Join Lawrence to look at both the present and the future to outline steps you can take in your wellness environment towards being part of the greening solution on the levels of private, work, and public life. As a wellness professional, it’s your responsibility. (Equipment: dataport projector)
The ABC’s of Fitness: THE SIMPLEST APPROACH
Based on Lawrence’s best-selling 2008 book of the same name, this debut lecture shows how to inspire the world to fitness based on targeting the non-exercising consumer in simple language. Learn ways to implement innovative programs to attract those who currently don’t belong to healthclubs and, more importantly, how to take the sometimes complicated world of fitness terminology & research and put it into terms that the consumer can understand. In the book, “a” stands for “abdominals, “b” for “breathing, “c” for “cardiovascular,” and so forth. (Equipment: dataport projector)
"FITNESS: CELEBRITY STYLE"
Constance Towers Gavin, star of film and television (including ABC's General Hospital) and wife of US Ambassador to Mexico John Gavin, joins Lawrence for a look at the changing trends in fitness around the globe. We will bridge the gap between research and fitness, and look at what tricks celebrity trainers use to maximize results in minimum time with their demanding Hollywood clientele. From personal anecdotes of New York and LA training with Constance to research-based application with Lawrence, this dynamic duo will bring you first-hand ideas used by some high-profile trainers. (Note: If you are interested in this session, email your initial inquiry which will allow us to check our schedules!)
KEYNOTE ADDRESS: LET LAWRENCE KICK OFF YOUR EVENT WITH THIS KEYNOTE OF 10-60 MINUTES.
"THE LB Method": FASCINATING PARADOXES OF FITNESS
Lawrence will share with you 6 easy ways to improve the quality of your life. Shrink down what all the fitness experts say into 6 words. We will explore amazingly true -- yet paradoxical-- facets of fitness that nevertheless oftentimes prove uncanny. This candid look at the industry will put together the state of affairs of fitness in the world in a way that is, in a word, fascinating! (Equipment: none required. Lawrence can speak indoors or outdoors. Note that an optional Power Point slide presentation is dependent upon being indoors for technical reasons).
MAKING A FITNESS DVD: WHAT DOES IT TAKE?
Lawrence will outline for you the types of fitness dvds available on the market and propose options for investigating the path towards fitness dvd production. Learn how to turn ideas into recorded programs and also in which areas there are current needs in the US and international fitness market. We will also discuss marketing the finished product on a global scale.
CLICK THIS!: WEB WISDOM
Websites and Google and Fares! Oh My! Fitness professionals need to stay abreast of the current trends and techniques in the ever-evolving field of fitness. To do this, the world wide web oftentimes proves to be the most accurate, speedy, and cost-effective way. Unfortunately, given the fitness professional's busy schedule today, we usually don't have time to spend endless amounts of time clicking to find information from the plethora of (sometimes confusing) sites out there. Lawrence has done the work for you, and will give you a succinct list of the best fitness resource sites (both free and paid) from among all organizations, listing where to go for valid research, nutrition information, choreography, movement analysis and design, and program design. Get free keywords to enter paid sites, discount coupon codes for retail/wholesale sites, passwords for freebies, and discover how to save time using the web wisely!
YOGA and INDIA: FROM ALPHABETS TO ASANAS
In 2006 Lawrence visited India to both study and teach. During his time there, he traveled the country and learned about the true origins of yoga and how it has evolved to practical implementation today on television, in schools, and in everyday life. Lawrence will share with you his firsthand accounts of experiences in India, including a study of the Sanskrit alphabet pronunciation, Ayurveda, symbolism in yoga, and a spotlight on the country and city life of this developing country.
TRAIN THE BRAIN
also called: MIND AS MUSCLE
In fitness, we’ve long been developing the newest techniques and trends in isolation and functional training. Join Lawrence in this interactive lecture as we explore at least 10 innovative training techniques for building mental muscle. You will gain an understanding of general brain function during training and during sleep, plus easy techniques for improving both long and short term memory, maximizing alertness, increasing reaction time, and improving overall wellness through mental power!
FUSION FLOW: HOW DOES IT GO?
M3: MAKING, MARKETING, AND MANAGING
For the past several years, IDEA Trends Report Survey shows how fusion and hybrid classes rise to the top of lists of the most popular class types. Lawrence's fusion programming for Golden Door Spas ranked #1 in the world by Conde Nast Traveler, and his consulting programs for other organizations such as Bally and 24 Hour Fitness also receive accolades. Let Lawrence let you in on the secrets of fusion programming: what it is, why members love it and how to make it, market it, and manage it.
BLINK: EPIPHANIES & TRILOGIES OF FITNESS
An “epiphany” is a sudden realization of finally understanding something crucial to your career. A “trilogy” is a fusion of three interdependent, though separate, concepts. In this lecture, Lawrence will share 7 epiphanies for group exercise and 7 for personal training: secrets and lessons that may save you years of learning by mistake. This lecture integrates current research and trends with practical tips to hone your skills and business.
Developed with Len Kravitz:
MIND-BODY RESEARCH UPDATE: FROM A TO ZEN
Join Lawrence for a fusion of both research and practical application of what's REALLY going on in those mind-body disciplines. Exploring specifically why mind body venues are so popular and efficacious, Lawrence will give both group exercise instructors and personal trainers five true--and proven--techniques, supported by research, that instantly can be incorporated into training sessions and classes. Come prepared to learn, move, and enhance your own fitness as we explore hatha yoga, T'ai Chi, Pilates, and other mind-body research in this one-of-a-kind update!
"RUNNING THE SHOW: ONSTAGE AND BACKSTAGE:" EXCELLENCE IN CUSTOMER SERVICE TRAINING FOR THE FITNESS PROFESSIONAL
Our industry is extremely personal, yet few are the fitness textbook chapters that teach customer service. Learn updated techniques for service in the club, personal training, and group exercise environment. Learn from Lawrence's many fitness and spa roles what leaders in customer service do around the globe that is readily applicable everything we do in fitness. This lecture will help you not only gain and train, but also maintain those all guests at our facilities.
3-4-5 for PT
Join Lawrence as he shares the “3-4-5” suggestion for working with clients in personal training sessions. Explore the 3 planes of movement, the 4 functional systems in the body, and the 5 movements we can emphasize with our clients and consumers. You will take away practical applications ready to implement with your clients immediately, with and without equipment. (Equipment: stability balls, foam rollers if available but not mandatory)
"THE TRUTH ABOUT JUNK FOOD"
also called: ALIVE AND WELL: NUTRITION FOR THE MILLENNIUM
In this workshop, Personal Trainers and Group Exercise Instructors will review current ADA/ACE/AFAA guidelines for nutrition that help separate the "living and well" from the "boxed and processed." Lawrence will help you develop personal caloric breakdowns and address ergogenic aids and current controversies in Sports Nutrition.
SECRETS OF THE SPA (FITNESS): WHAT IT CAN TEACH MAINSTREAM FITNESS
also called: S+P+A=GYM: Generating Youthful Movement in a Premier Group Exercise & Personal Training Program
Fitness and Wellness roles have been redefining themselves globally lately. If you are from a traditional fitness facility, you will learn what spas do differently from the norm in fitness/wellness as you gain a fresh approach to programming and marketing. If you are from the spa environment, you will learn a new approach to fitness and wellness from leading fitness programs in traditional global facilities. Lawrence will share with you what innovative programming can do you for your exercise environment to gain, train, and maintain members. Spas really get wellness right on so many levels, so come and learn some secrets to take back to your traditional fitness facility!
WHAT to Say, WHEN…
Dealing with the vast array of client needs and likes, we sometimes fall short of addressing everyone's concerns in a single class or training session. This lecture offers you some extremely uncommon -- yet functional and effective -- comments to common complaints in the world of PT and Group Exercise. Lawrence will show you how to embrace language towards positive goals, the art of rephrasing questions, and what to say for all comments and concerns to save the day!
WORLD CLASS GROUP EXERCISE PROGRAMMING AND MANAGEMENT: FROM A TO ZEN
Lawrence moved to Puerto Rico in January of 1998 to create and manage the group exercise program of the Golden Door Spa, and Conde Nast rated it #1 in the world. This lecture will let you 'in on the secrets' of how to conceive truly attention and press-grabbing group exercise scheduled programming, how to implement it successfully, and how to manage and compensate staff in this unique work environment. This is a must for any fitness facility wanting to hold world-class management and programming!
HALF AND POWER: DOUBLING YOUR INCOME WITH THE 30 MINUTE PT SESSION
Who said sessions must be one hour long? Personal trainers hear the common excuse that potential clients just don’t have enough time for the traditional sixty-minute session. Learn how the 30 Minute Personal Training Session can help double your income. We will address both marketing tools for personal trainers as well as specific programming options.
AQUATIC PERSONAL TRAINING PRINCIPLES
A huge trend in the personal training market today is aquatic personal training. Truly, aquatic personal trainers rarely can satisfy all the demands of potential clients and their waiting list is often full. Learn with Lawrence the components of an aquatic personal training session. We will review the fundamental principles of aquatic fitness, and create samples of strength, cardiovascular, and flexibility protocols. You will take away a career path to help add (or refine) personal training in the aquatic environment to your job description.